What is behavioural science and what impact does it have?
Behavioural science is all about understanding, predicting, and changing human behaviour. From learning about consumers and improving businesses to promoting healthy habits and sustainability, it shows how small changes can make a big difference in how people behave, leading to important and lasting change.
The modern workplace requires constant behaviour change and adaption. A deeper understanding of behavioural science can:
- save your organisation money by building in-house resource to undertake high quality research
- strengthen individual and organisational resilience with an ability to more effectively adapt to everchanging business landscapes
- grow your business by increasing your productivity and that of your team
- improve your own wellbeing as well as that of others
- enable ethical and sustainable behaviour in your work environment
- cultivate equity, diversity and inclusion in your organisation
- help you think and cooperate interculturally, negotiate mindfully and teamwork effectively.
Studying an Executive MSc in Behavioural Science at Durham will give you the skills you need to build resilience in your organisation and enhance your future prospects. You will have the research and analytical skills needed to analyse any social issue or business challenges from a behavioural perspective. This will also enable you to deeply understand how small and subtle “nudges” can help you achieve your goals.